Paraguay Showcases Its Tourism Potential at WTM Latin America in São Paulo

From April 14 to 16, Paraguay will take center stage at WTM Latin America in São Paulo, one of the most prestigious tourism fairs in the region. Backed by the National Secretariat of Tourism (Senatur) and a delegation of private tourism companies, Paraguay aims to boost its international presence and promote itself as a rising travel destination in South America.

The Paraguayan delegation will feature a dedicated national stand to highlight the country’s most attractive tourist offerings—from cultural heritage to eco-tourism and vibrant city experiences. Representing both public and private sectors, the team includes tourism leaders such as Hotel Acaray, Hotel Guaraní, Maral Turismo, and more, who will connect with key buyers and travel operators across the continent.

With more than 30 years of participation in WTM Latin America, Paraguay continues to strengthen its brand as an emerging destination with unique identity and charm. The event offers a valuable platform to explore market trends, form strategic alliances, and attract investment for tourism development.

This year’s participation reaffirms Paraguay’s commitment to global tourism, offering a fresh invitation for the world to discover its untapped potential. Source: MarketData