Rue Mariscal Showcases Contemporary Luxury at K Art and Nature in Asunción

Rue Mariscal is a sustainable fashion brand that arises from the conjunction between the idea of contemporary luxury and the artisanal traditions of Paraguay. It officially debuted its exhibition in Asunción at K Arte y Naturaleza, blending fashion, design, and art in an immersive experience. The event, supported by Basa Capital, celebrated the brand’s arrival with customers, industry friends, and special guests.

Titled Embroidered Evening, the exhibition highlighted Rue Mariscal’s signature craftsmanship, featuring a photographic display of its collections, a curated selection of garments showcasing intricate embroidery from Yataity del Guairá, and audiovisual projections, all set to music by DJ Coti Kaff. Guests also enjoyed a special tasting menu by Karú. The exhibition will be held at Santa Rosa 586 and will remain open until March 5, 2025.

The event fostered collaboration with allied brands that support the preservation of ao po’i and artisan craftsmanship. Founded by Gaba Esquivel, Rue Mariscal champions sustainable and ethical fashion, redefining contemporary luxury by honoring South American heritage and artisanal techniques.

(Source: Lanacion)